#NO RED INK GLASSDOOR TV#
Related: 5 Common Challenges Entrepreneurs Face When Creating a Brand "It doesn't matter if you have a TV show or not.it is all-encompassing."Īnd in a move reminiscent of her early career, the founder harnessed the power of reality TV to generate buzz for the brand in 2018. So we're also transitioning away from using me so heavily within the brand."Īlthough Cavallari's move away from being the brand's face has been gradual, it was part of the plan from the start, hence why she named it "Uncommon James" instead of after herself - to make sure it could "stand on its own." But I've grown up a little bit from that. She likes to have fun, which is still very much me. "We're still very much like, the girls on the girl's trip in Nashville that are out at Broadway - that's our girl," Cavallari says. But that's changed over the years - by design. During those initial days, the founder admits there was no distinction between herself, her personal brand and her company.
In just four months, Cavallari took Uncommon James from idea to launch. But she couldn't help but wonder: Why can't I do this on my own? "I had this fire and this passion in me to show people that I knew what I was doing in the branding world," Cavallari recalls, "so I decided to launch Uncommon James." The partnership lasted five years, and Cavallari says she "learned a lot" from the experience. But she was young, and many of the celebrity deals she saw involved stars partnering with other companies, so that's what she did, teaming up on a shoe line with Chinese Laundry. "I had this fire and this passion in me to show people that I knew what I was doing."Ĭavallari had an entrepreneurial spirit early on and knew she "needed to lean into the branding world" when she joined The Hills to make the most of her growing exposure.
Entrepreneur sat down with Cavallari to learn more about how authenticity has always powered Uncommon James - and where she's excited to see it go next.
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